Windsorland Homes Case Study
Windsorland Homes Ltd. is a local home builder, specializing in exclusive, executive style, luxury homes. They've been reasonably successful with just a Facebook page, but were looking for to attract more clientele. They found it difficult to compete without having a website which brought them to Bloomtools Windsor.
CHALLENGE
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ACTION TAKEN
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Highly competitive market
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Superior quality products and service result in a higher price range than competitors
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Difficulty standing out and capturing their fair share of the market without a suitable web presence.
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Created a unique, custom designed website to project the level of professionalism they demonstrate in the build of their homes
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Added a blogging tool to provide their client base with news, updates and thoughts; which will be tied to their Facebook page to push automatic social media updates to their followers
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Easy to use website interface allowing Windsorland the ability to update the website as houses are sold, new lots acquired, and as new builds are started or completed.
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Added photo gallery to effectively demonstrate the quality of their design and finishes
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Integrated an animated header to feature special designs and homes to engage visitors and promote Windsorland's work on the home page.
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RESULT
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By the end of June, the homes that were scheduled in 2016 to be built and sold were all spoken for.
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Additional lots have been acquired and staff added to meet this boost in demand.
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Positive feedback for the website was received right away.
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Website boosted their image and properly displayed their capabilities.
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Windsorland Homes Ltd. knew that they needed to add a website to their marketing plan. And thanks to their new Bloomtools Windsor online web solution, they've experienced more success than anticipated and are now in demand more than ever before.
