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Windsorland Homes Case Study

Windsorland Homes Ltd. is a local home builder, specializing in exclusive, executive style, luxury homes. They've been reasonably successful with just a Facebook page, but were looking for to attract more clientele. They found it difficult to compete without having a website which brought them to Bloomtools Windsor.

 

www.windsorlandhomes.ca

 

CHALLENGE

ACTION TAKEN

  • Highly competitive market
  • Superior quality products and service result in a higher price range than competitors
  • Difficulty standing out and capturing their fair share of the market without a suitable web presence.   
  • Created a unique, custom designed website to project the level of professionalism they demonstrate in the build of their homes
  • Added a blogging tool to provide their client base with news, updates and thoughts; which will be tied to their Facebook page to push automatic social media updates to their followers
  • Easy to use website interface allowing Windsorland the ability to update the website as houses are sold, new lots acquired, and as new builds are started or completed.
  • Added photo gallery to effectively demonstrate the quality of their design and finishes
  • Integrated an animated header to feature special designs and homes to engage visitors and promote Windsorland's work on the home page.

 

RESULT

 
  • By the end of June, the homes that were scheduled in 2016 to be built and sold were all spoken for.
  • Additional lots have been acquired and staff added to meet this boost in demand.
  • Positive feedback for the website was received right away.
  • Website boosted their image and properly displayed their capabilities.
 

Windsorland Homes Ltd. knew that they needed to add a website to their marketing plan. And thanks to their new Bloomtools Windsor online web solution, they've experienced more success than anticipated and are now in demand more than ever before.

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